Factors Influencing Chinese College Students’ Innovation and Entrepreneurship Ability: The Moderating Effect Test Based on Entrepreneurial Atmosphere

Background: Innovation and entrepreneurship education is the fundamental way to apply talent training in colleges universities. The improvement of innovation ability embodiment success education. This paper discusses influence mechanisms entrepreneurial consciousness, motivation, cognition on ability. It analyzes effect atmosphere relationship between Methods: Based data from 1944 questionnaires, we used SPSS24.0 AMOS22.0 software analyze composition influencing factors college students’ We constructed a structural equation model for empirical research. Results: results showed that scale had good reliability validity. Entrepreneurial significant positive effects plays moderating process consciousness affects motivation Finally, based China’s national conditions, proposed suggestions improve two aspects base construction provide reference universities transport talents society.